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Imagine: How Creativity Works

Imagine: How Creativity Works - Jonah Lehrer What is creativity? What makes people more or less creative? What brain processes are linked with creativity? How can we bring more creativity into the world?This little book takes a quick look at all of these and more. It’s not a book for the scientist or the scholar but a book for the everyday person who wants to know a little more about creativity. As an everyday person, I took away a lot from this book. Use blue if you want a more creative environment. A creative answer often comes after one has given up seeking a solution and it comes in a mad tumble of completeness. Working with others, building on ideas as a group, is a good way of enhancing creativity. Urban environments generate more creativity than rural ones. To encourage creativity one must encourage risk.That’s a nice little list of new information that I took from a two hour read.